The following are Christmas commercials that stood out the most to me because of their uniqueness. Some of them are from other countries while others are a lot closer to home:
This commercial aired in Ireland this year and is a day in the life of the host of the family Christmas or holiday get together! I think they did a fantastic job of showing how much work and preparation that goes into a family Christmas meal. I watched a couple Irish Christmas commercials and two things are very prominent in all of them: a very large Christmas chicken/turkey and party hats made into a crown-type shape out of what looks like construction paper.
I believe this advertisement is very relate-able for mothers and grandmothers who prepare a huge dinner and all of the decorations and arrangements that goes into the family Christmas gathering. It is a lot of fuss and effort, but once the day finally comes, all of the hassle and work is worth it because of the love of your family and the magical day that is Christmas. I believe that Morrison's did a great job of capturing the tough and demanding parts of the holiday season as well as the joys and celebration of the day itself.
Finally, the Coca-Cola annual Christmas commercials are here, and they are as full of festivity and happiness as always expected. Coca-Cola wanted to bring back that high budget Christmas advertising fund that they have every year, and they did that by creating a commercial that is meant to bring everyone to believe that Santa is real and he's coming to "any city in the world" on December 25th. Santa sends a very large puppet of himself that requires many people to operate, and the believers march the puppet around town in an attempt to make people believe that Santa is on his way. They involve people of all races, ages, shapes and sizes trying to target everyone in the world with this commercial.
Coca-Cola did a great job with this advertisement because, yes, their brand name was noticeable the whole time, but it was not overboard and in the viewer's face, so I believe that helped the effectiveness of the advertisement. The only time of the year that I drink Coca-Cola's products is Christmas time, and I strongly believe that the holiday commercials and cans make it somewhat of a past time for Americans. Their commercials have become so memorable and are looked forward to every year. Although this is not the infamous polar pear ads that they do, this one will be remembered for the its cool puppetry and the ideas of family and believing in Santa are all present and heart-warming.
John Lewis is and Irish company that has created a fantastic commercial that I have officially deemed my favorite of all time. The creativity and film-like qualities in this commercial all add up to a great story with a heart warming plot. The cinematography in this commercial are remarkable and the idea is even better. I love the fact that the snowman is shown standing still while the environment of his journey moves all around him while the only thing that the viewer see's that moves on the snowman is his facial expressions and arms. Although the viewer does not specifically see the snowman moving, the angle and bottom of the snowman were shaped, so that the snowman looks like he is on the move. I had never heard the background song, but the epicness and drama of the song fit perfectly with what is going on in the story.
The children at the beginning built the snowmen, which already makes people feel like they are special. When the little girl looks out the window the next morning and the snowman is gone without his snowoman, it makes the girl sad and confused. The whole idea of doing anything for the person you love is wonderful and displayed in a different and creative way. I love the uniqueness as well as the fact that it is different from many other Christmas commercials that have become repetitive, boring and annoying. When the commercial started, I wanted to know what was happening. I started asking myself questions like "Why is the snowman missing?" and "Where is he going?" This is a great way to market your store by giving people something that they will remember when they see your store logo. It was brilliant that they didn't show any affiliation of what company it was until the end where you feel satisfied, and the good feelings that came with seeing the snow-people in love were had while their name comes up on the screen.
BRILLIANT, I SAY.
-Grant Ausbury
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